The Under-Utilized Value of Staging Your Home When It’s Time to Sell

Question: Why should you invest in staging when selling your home?
Short Answer: Because professionally staged homes sell faster, attract more buyers, and consistently bring in higher offers.

Why Staging Works — and What the Numbers Show

If you’re preparing to list your home, there’s one detail that can make a measurable difference in your bottom line: professional home staging.

According to the National Association of REALTORS® (NAR) 2025 Home Staging Report:
- 29% of listing agents said staging increased a home’s sales price by 1–10%.
- Nearly half of sellers’ agents reported staging reduced time on market.
- Staged homes often spend up to 73% less time on the market than their non-staged counterparts.
- 83% of buyers’ agents agree that staging helps buyers visualize a property as their future home.

In short: staged homes sell faster and for more money—because they make buyers fall in love faster.

Why Staging Makes Such a Big Difference

Here’s why staging consistently drives results:

• First impressions are everything. Buyers make subconscious judgments within seconds. A well-staged space immediately communicates warmth, order, and style.

• Emotional connection sells. Staging helps buyers imagine themselves living there—not picturing ‘someone else’s house.’
• Better photos drive more traffic. Most buyers start online, and beautifully staged images get more clicks, more showings, and ultimately more offers.
• Less perceived risk. A cluttered or vacant home can raise red flags. Staging reduces uncertainty and increases confidence in a property’s value.

Why Some Agents Cover the Cost (and Others Don’t)

Staging is a marketing investment—not just décor. That’s why some real estate professionals (including Pro Homes) include professional staging as part of their listing services. It’s a strategic move to help sellers achieve better results without an upfront burden.

Other agents may leave staging up to the seller or recommend it only in certain cases. But when you work with a team like Jess Provencher’s Pro Homes, staging is built into the strategy from the start—because your home deserves to look its best before the first showing ever happens.

Trusted Local Stagers in Southern New Hampshire

A Well Dressed Home — Ashley Nault, Owner & Founder

Website: homestaging.services

Founded by Ashley Nault, a lifelong New Hampshire resident and Certified Home Staging Professional, A Well Dressed Home provides professional, affordable staging and redesign services for REALTORS® and homeowners throughout Southern NH.

After more than a decade in social work, Ashley followed her passion for design and launched her business in 2018 with a mission to make homes more inviting, balanced, and market-ready. Her approach blends warmth, creativity, and strategy—turning ordinary spaces into show-ready listings that capture buyers’ attention and maximize sale price.

“My goal is simple: transform homes into warm, inviting spaces that captivate buyers and help homeowners sell faster and for more.” — Ashley Nault

Oak House Creative — Shelby Brown, Owner

Website: oakhousecreative.com

Founded by Shelby Brown in 2022, Oak House Creative is a Southern New Hampshire staging and design company known for warm, welcoming, and livable spaces that make buyers feel at home the moment they walk in.

After transitioning from logistics operations to design, Shelby turned her lifelong passion into a thriving business. She collaborates with top REALTORS® and developers throughout New Hampshire to ensure every listing stands out in a competitive market.

Her mission is to design spaces that look beautiful but also evoke comfort and belonging—because great staging isn’t about perfection; it’s about connection.

“Whether you’re staging to sell or refreshing your home for everyday life, my goal is to create a space that feels uniquely yours.” — Shelby Brown

The Bottom Line

Staging isn’t just about décor—it’s a data-backed strategy for selling faster and for more. When you partner with a real estate team that understands the impact of presentation (and even covers the cost), you give your home a serious market advantage.

If you’re preparing to sell in Southern New Hampshire, don’t skip staging—make it part of your strategy from day one.