Why Overpricing Your Home Can Cost You Big $

Pricing your home too high might seem like a smart move—you leave room for negotiation, and if someone bites, you could score a bigger profit. But in reality, overpricing usually backfires.

According to Realtor.com, nearly one in five sellers end up reducing their asking price to attract buyers. And once you start cutting the price, you risk losing momentum and sending the wrong message. Here’s why overpricing can be a costly mistake—and how to avoid it.

Overpricing Pushes Buyers Away

With mortgage rates and home prices where they are, buyers are already stretching their budgets. When they see a home priced too high, they don’t think, Maybe I can negotiate. More often, they think, Next.

The National Association of Realtors (NAR) explains:

“Some sellers are pricing their homes higher than ever just because they can, but this may drive away serious buyers . . .”

If buyers skip over your listing, they never step through the door. And fewer showings mean fewer offers—which can leave you in a tough spot.

The Longer Your Home Sits, the More Buyers Question It

A home that lingers on the market raises eyebrows. Buyers start wondering: What’s wrong with it? Is there a hidden issue? Is the seller unrealistic or difficult to work with?

Even if the only problem is the price, the longer your home sits, the more doubt creeps in. U.S. News warns:

“Setting an unrealistically high price with the idea that you can come down later doesn’t work in real estate . . . A home that’s overpriced in the beginning tends to stay on the market longer, even after the price is cut, because buyers think there must be something wrong with it.”

And once you start slashing the price, buyers might see it as a red flag rather than a deal.

Pricing It Right from Day One

So, how do you avoid these pitfalls? Start with the right price from the beginning.

The key is working with a local real estate expert who understands the market and will give you an honest, data-driven pricing strategy.

You don’t want an agent who simply agrees with the number you suggest—you want a professional who knows what will sell. The right agent will analyze real-time market data and set a price that:

 Attracts buyers from day one
 Generates strong interest and competitive offers
 Helps you walk away with the best possible return

At ProHomes, we know what it takes to get homes sold—quickly and for top dollar.

If the price isn’t compelling, it’s not selling. Instead of aiming too high and turning buyers away, let’s set a strategic price that puts your home in the best position to sell.

Ready to list your home the right way? Let’s talk. (603) 519-3310